Discovery Channel - 'Swedish Sharks'
This campaign was to promote Shark Week by partnering with Swedish Fish. I designed an augmented reality app that allows the user to take selfies with augmented reality 'Swedish Sharks' within the designated shark locations.
The user will be notified of shark locations within the map where they can view the augmented reality sharks.
Choose from an array of Swedish Sharks
You will be able to view your own augmented reality selfie as well as other submissions within the Swedish Shark gallery.
This fun, little interactive segment allows the user to slide between the Swedish Shark and the actual shark.
The UI allows the user to reposition the chosen shark within their composition with a number of shark filters.
- Project Roles
- Art Director, UI Designer, UX/IA Designer
- Discovery Channel
- Adobe Photoshop, Sketch
- Advertising, App Design, Branded Content, Character Designs, Illustrations, Mobile Apps
- Project Industries