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Nespresso

A full-site redesign proof of concept leveraging user research insights and analytics to drive a UX and brand reinvention of the entire North American digital presence that guides and distinguishes nuanced products for an evolving coffee brand, in a fast growing market and category, and with a renewed focus on subscription based services.

Project Roles
Creative Director
Skills
Creative Direction, Low / High Fidelity Prototyping, Creative Strategy
Media
Websites
Project Industries
Beverage
Nespresso
Nespresso
Nespresso
Nespresso
Nespresso