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Oreo "Oreo People" global campaign

Designed from the outset as a modular campaign, Oreo People gave the brand's different regional markets a toolkit of animated and live footage that could be augmented with locally sourced elements to allow for customization. Everything was synced to an original song that was easily translatable and could be divided into nearly any format length.

Project Roles
Copywriter, Creative Director, Music Producer
Company
Oreo
Skills
Copywriting, Creative Direction, Music
Media
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
Oreo "Oreo People" global campaign
Oreo "Oreo People" global campaign
Oreo "Oreo People" global campaign
Oreo "Oreo People" global campaign
Oreo "Oreo People" global campaign