Oreo "Oreo People" global campaign
Designed from the outset as a modular campaign, Oreo People gave the brand's different regional markets a toolkit of animated and live footage that could be augmented with locally sourced elements to allow for customization. Everything was synced to an original song that was easily translatable and could be divided into nearly any format length.
- Project Roles
- Copywriter, Creative Director, Music Producer
- Copywriting, Creative Direction, Music
- Commercials - Video, Social Media Content
- Project Industries
- Packaged Goods