Levi’s had spent millions on putting custom tailor shops in stores around the world, but everyone thought they would just be a place to fix holes and hem legs.
To let people know about all the awesome things that they could do to customize their denim, we worked with Levi’s head tailor to create a social-first content series.
- Project Roles
- Copywriter, Creative Director
- Levi Strauss & Co.
- Copywriting, Filmmaking
- Brand Films, Social Media Content