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Politan Row Brand Identity

Oversee complete brand identity update for a growing group of local food halls in New Orleans, Miami, Chicago and Houston. Lead naming and search process for creative agency partner. Created an RFP and identified a handful of top national agencies as potential partners. Selected Paula Scher's team from Pentagram to execute visual identity and oversaw comprehensive internal and external communication, PR and rollout to all stakeholders. Ensured a smooth and impactful rebrand that lays the foundation for the brand's future growth while mitigating risk of alienating existing loyal customer base. Lead all copy writing of all updated brand messaging including mission, vision, values and all brand deck, website, and press materials copy.

Project Roles
Creative Director
Politan Row
Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Media Strategy, Project Management
Brand Guidelines, Brand Identity, Branding, Naming
Project Industries
Restaurant, Technology
Politan Row Brand Identity