Luke Champ Identity
Luke Champ, a recently-graduated web developer, asked me to help define his professional image with a logo and business cards. He wanted something geometric, modern, energetic, and impactful. He was also drawn to black and white, "classic" logos and identity.
In the final logo, the arrow conveys a sense of flow and motion, which are both things he values about web developing. It also conveys action, which fits Luke's own action-oriented personality.
In addition to the business cards, I gave him the color codes of the colors used for the final branding, along with digital versions of his logo, and the name of the font I used so that he could effectively build his portfolio website with the same materials I built his cards with. He was hired shortly after handing the final product over.
- Project Roles
- Creative Director, Designer, Typographer
- Adobe Illustrator, Creative Direction, Design, Language: English, Maintaining Schedules, New Business, Print, Project Management, Type Design
- Brand Identity, Branding, Logos, Mood Boards, Typography
- Project Industries
- Advertising, Technology