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Zola Brand Development

Following a partial rebrand in 2016 when the company was still just a wedding registry, I spearheaded iterations to the visual brand that would allow for flexibility as the company added a suite of wedding planning tools. Colorful, playful visuals with a touch of humor were the guiding principles upon which the brand was developed. From propping with a cheeky cake topper to introducing bold colors to the traditionally light-hued wedding landscape, my aim was to build a visual brand as unique to the wedding space as the product itself.

Project Roles
Art Director, Designer
Art Direction, Creative Strategy, Design, Design Strategy, Visual Development
Brand Identity, Websites
Zola Brand Development