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Universal Music Group's YELLOW LOUNGE

Create a full scale campaign (Digital, Print, Marketing / Promotional Collateral) to support the U.S. Launch of UNIVERSAL MUSIC GROUP'S YELLOW LOUNGE. An international event series targeted to attract a mainstream target demo to classical music artists.

Project Roles
Art Director, Strategist, Set Designer, Project Manager, Music Supervisor, Event Producer, Editor (Brand/Content), Creative Director, Copywriter, Content Strategist, Typographer
Universal Music Group
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Buying, Art Direction, Brand Strategy, Celebrity, Classical, Commercial, Conceptual, Consulting, Content, Content Management, Content Strategy, Copywriting, Creative Research, Creative Strategy, Design, Digital, Editorial, Entertainment, Environments, Experiential, Fanfares, Fashion, Integrated, Landscape, Lifestyle, Lighting, Live Action, Location, Managing Budgets, Marketing Strategy, Media Strategy, Music, National / International, Night Life, Outdoor, Packaging Design, Photojournalism, Print, Producing, Project Management, Research, Retouching, Social Media Strategy , Strategy, Styling, Urban, User Research, Visual Development, World Music / Crossover, Wrangling - Celebrities, Wrangling - Creatives
Advertising, Brand Films, Brand Identity, Branded Content, Branding, Budgets, Commercials - Video, Concept Art, Corporate Slogans, Environmental Design, Events, Graffiti, Installations, Interactive Installations, Large Format Photography (Digital), Logos, Microsites, Mood Boards, Music, Parties, Photography, Photojournalism, Posters, Props, Sculptures, Set Designs, Sets, Social Media Content, Social Media Copy, Taglines, Themed Environments, Treatments, Typography, Video Installations, Visual Designs, Wayfinding, Websites, Window Displays
Project Industries
Entertainment, International, Lifestyle, Media, Music
Universal Music Group's YELLOW LOUNGE
Universal Music Group's YELLOW LOUNGE
Universal Music Group's YELLOW LOUNGE