Created an integrated awareness campaign to educate consumers around the 70+ Low/No Calorie options available on the COCA-COLA FREESTYLE machine and drive them to customer locations. The primary target being Millennials, age 18-24.
- Project Roles
- Art Director, Content Strategist, Editor (Brand/Content)
- The Coca-Cola Company
- Adobe Photoshop, Art Direction, Brand Strategy, Celebrity, Compositing, Conceptual, Content, Content Strategy, Creative Strategy, Design, Digital, Entertainment, Food, Humor, Integrated, Keynote, Lifestyle, Low Budget, Media Strategy, Mobile, Post-Production, Radio, Research, Retail, Retouching, SMO, Social, Social Media Strategy , Stop Motion, Storyboarding, Strategy, User Research, Visual Development, Wrangling - Celebrities
- 2D Animations, Advertising, Art, Brand Films, Branded Content, Briefs, GIFs, Illustrations, Microsites, Mood Boards, Motion Graphics, Photojournalism, Pitch Decks, Sculptures, Social Media Content, Social Media Copy, Storyboards, Taglines, Treatments, Typography, Viral Films
- Project Industries
- Advertising, Beverage, Entertainment, Lifestyle, Media, Packaged Goods