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LOFT Cash Card Program

I was the design lead for the redesign of the LOFT Cash Card program in the Fall of 2014. The brand shifted from collateral with imagery of product, in favor of a minimalistic, type only design.

Project Roles
Art Director, Designer
Company
LOFT
Skills
Adobe Illustrator, Adobe InDesign
Media
Branding, Window Displays
Project Industries
Advertising, Fashion, Retail
LOFT Cash Card Program
LOFT Cash Card Program