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30 Days of Differences

She doesn’t want children, he can’t wait to be a dad. Will a difference as big as this come in the way of love? We know opposites attract, but can differences? In a world where advertisements look at love with rose-colored spectacles, Platinum Days of Love wanted to glorify the differences that might come between a couple.  For the launch of their new Platinum Love Bands collection, we created 30 digital films, each one inspired by the theme of the collection: togetherness despite differences. ​ We broke away from traditional forms of advertising in two ways - 30 ads in 30 days and no faces! The films were pushed out via various key media properties so that consumers going about their daily routine on the internet were intercepted by this unique messaging.

Project Roles
Dentsu Webchutney
Art Direction, Copywriting, Scripting, Conceptual
Project Industries