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Couples Celebrate Friendship Day

Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. On Friendship Day - an occasion where people and brands typically celebrate platonic friendship - we wanted to remind couples that they are #FriendsFirst. We asked our followers in the days leading up to Friendship Day to share their love stories that have friendship at the core. With 500+ initial stories received, we turned them into 6 films, each one created and made live just 2 days after the initial #FriendsFirst story was received.

Project Roles
Dentsu Webchutney
Art Direction, Conceptual, Copywriting, Scripting
Project Industries
Couples Celebrate Friendship Day