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Lyric - Print

Most people think that working on a hearing aid brand isn't sexy. So, to change the stigma around the category, we highlighted Lyric’s advanced invisibility by tapping into a benefit that’s disruptive for the space… sex!

Project Roles
Art Director
Skills
Art Direction, Portrait Photography, Retouching, Conceptual, Copywriting
Media
Advertising
Lyric - Print
Lyric - Print
Lyric - Print
Lyric - Print