Out Of The Blue

Based on the communication strategy generated by LITW studio, we were asked to developed a campaign for Pompeu Fabra School of International Studies (ESCI-UPF). Claiming that ethics must be the central point in the development of the future education system and using blue as the main color of the school, we created a narrative that subverts one of the political messages of the last years on a campaign that will evolve throughout the year in multiple formats. The starting point of the campaign was an stand at Barcelona's education fair 2019, where ESCI-UPF exceeded the prevision of impressions based on previous editions.