Honda Dream the Impossible Documentary Series

Designed to foster an emotional bond between consumers and the Honda brand, this online campaign featured eight 6-8 minute documentaries. The documentaries were housed on a custom web site with a full screen video player. The films gained over 6 million views. To drive consumers to the site, we used a large number of custom page takeovers, banner ads and X-Box Live. In addition, we also designed a Honda brand experience at the Sundance Film Festival that included screenings of the trailers for the films. The films won numerous awards including One Show Entertainment and the TED Conference "Ads Worth Spreading." They were also used by Honda in Asia, Europe, South America and Australia.