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XXL Freshmen 2019

Annual taste-maker issue for legendary lifestyle brand. In first week of release content gathered over 50 million across social media channels and 3 different videos held the #1 trending spot on YouTube.

Project Roles
Creative Director, Director, Executive Producer
Company
XXL
Skills
Creative Direction, Creative Strategy, Design, Filmmaking, Brand Strategy, Content Strategy, Producing
Media
Brand Films, Events, Magazines, Websites
Project Industries
Advertising, Fashion, Lifestyle, Media, Music
XXL Freshmen 2019