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Nat Geo Channel: Astronaut Reality Helmet

How do you launch a new show like Darron Aronofsky's One Strange Rock, which gives viewers an astronauts perspective of Earth? By creating a virtual reality trailer experience inside of an astronauts helmet of course. We partnered with TomorrowLab to create the immersive experience, tested the helmets with real astronauts, and then threw a secret launch premiere for leading journalists before taking them on the road to schools and science centers.

Project Roles
Copywriter
Company
National Geographic Channel
Skills
Conceptual, Copywriting
Media
Advertising, Augmented Reality, Branded Content, Events, Virtual Reality
Project Industries
Advertising, Augmented Reality, Entertainment, Media, Technology, Virtual Reality
Nat Geo Channel: Astronaut Reality Helmet
Nat Geo Channel: Astronaut Reality Helmet
Nat Geo Channel: Astronaut Reality Helmet
Nat Geo Channel: Astronaut Reality Helmet
Nat Geo Channel: Astronaut Reality Helmet