Fantastic Sams Concept

Fantastic Sams is one of the nation's oldest and most successful hair salon franchises, but as a brand… well, it was stuck in the Seventies. Despite a recent update of their salons and branding, Sams was struggling to regain the market share it had ceded to competitors like Great Clips, SuperCuts and SportClips. In this new business pitch, we offered a campaign designed to change the brand’s perception while remaining true to its family-friendly, value-based roots.