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Whitney x Warhol Branding

For the Andy Warhol retrospective at the Whitney (the largest single artist show since the new building opened in 2015) the design team developed a sub-identity that would play out across all communications regarding the show. The Whitney x Warhol sub-identity ran alongside the usual branding and programming with an increased ad buy, animation suite, retail products, events, and onsite installations from July 2018 through April 2019. The idea was to borrow strict elements and principles from the current Whitney brand and subvert them in a way that drew attention to the significance of the show, all while retaining familiarity with the Whitney’s traditional iconic branding developed by Experimental Jetset in 2014. This was the first time the design team at the Whitney had undergone such an exercise for a single artist and has set a precedent for how the institution handles retrospectives of this scale.

Project Roles
Animator, Designer
Company
Whitney Museum of American Art
Skills
After Effects, Brand Strategy, Design
Media
2D Animations, Advertising, Books
Project Industries
Advertising
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding
Whitney x Warhol Branding