Banking App for Business
This was an in depth research and MVP financial app design for multinational Spanish banking group, BBVA. Our goal was to understand the needs of small and medium enterprises (SMEs) and the context within which they operate. We spoke to 80 SMEs in 3 countries representing growing, unstable and crisis economies. We created a set of value propositions to help identify key product opportunities. Finally, we put all the pieces together and designed a minimal viable product (MVP). A Design Thinking methodology was used as the foundation for our value propositions and product design solutions.
- Project Roles
- Product Designer, Strategist, UI Designer, UX/IA Designer
- Creative Research, Creative Strategy, Multi-cultural, Product Development, Conceptual, Consulting, Design, Design Strategy, Digital, Digital Capture, Ethnographic Research, Experiential, Human-Centered Design, Information Architecture, Mobile, Sketch, Strategy, User Behavior Research, User Research
- App Design
- Project Industries
- Finance, International