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Opening Ceremony – The Most Powerful Tee

Before internet and social media gave people a platform to share their ideas, the t-shirt was the way to express yourself – if you had something to say, you’d say it on a t-shirt. Recognizing that the cotton tee holds an iconic place in fashion history, the collaboration celebrated the timeless medium by releasing a limited-edition shirt that came with a marker, only so you could speak your mind up.

Project Roles
Copywriter, Creative Director
Opening Ceremony
Conceptual, Copywriting, Creative Direction, Creative Strategy
Advertising, Apparel, Art, Billboards, Brand Films, Documentaries, Lettering, Photography, Posters
Project Industries
Opening Ceremony – The Most Powerful Tee