Traverse

In 2019 Bose released the first AR-enabled headphones, their mission was to build relationships with the developer community and enable a new era of spatial audio applications and experiences that could be leveraged across different markets and future hardware. Traverse was created to show the possibilities of immersive audio with a debut at 2019 SXSW.

The task was to conceive of a brand quickly, take the internal work from the team, and translate it into a mobile experience that could pair with the Bose devices for a live debut at SXSW.

ART DIRECTION
We sprinted with the team to come up with a brand language that felt connected to the audio experience.

UX/UI
The branding work was applied and iterated as we built the ux/ui in collaboration with the technologists at SuperBright.

LAUNCH SUPPORT
The nature of the work was scrappy and the timeline was aggressive. The work required to support that was able to execute site changes and last-minute promotional materials for the debut.