Dubai Lynx Future Machine

The Challenge How can we grab the attention of a passerby within the sea of other booths and exhibits on the conference floor and give them a fun memorable experience while interweaving the brand into the experience in a non-intrusive way. The Solution An interactive installation where users tweet at a digital machine and the user is pulled into the machine where their name and avatar are scanned and analyzed at which point a personalized fortune or prediction is presented to the user. The Results Over the 2 day conference more than 400 people activated and interacted with the Future Machine making it the most talked about experience on social media for the event.