Dubai Lynx Future Machine

The Challenge How can we grab the attention of a passerby within the sea of other booths and exhibits on the conference floor and give them a fun memorable experience while interweaving the brand into the experience in a non-intrusive way. The Solution An interactive installation where users tweet at a digital machine and the user is pulled into the machine where their name and avatar are scanned and analyzed at which point a personalized fortune or prediction is presented to the user. The Results Over the 2 day conference more than 400 people activated and interacted with the Future Machine making it the most talked about experience on social media for the event.

Project Roles
Animator, Art Director, Creative Director, Motion Designer, UX/IA Designer
3D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Cinema 4D, Creative Direction, Experiential, Interaction, Interactive
3D Animations, 3D Illustrations, Advertising, Interactive Installations, Motion Graphics, Video Installations
Project Industries
Advertising, Entertainment