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Minneapolis College of Art and Design Rebrand

With the goal of elevating the look of MCAD to that of a world-class cultural institution, the visual language of the brand is defined by simple typography and utilitarian gestures. The core of the identity system is the frame; a visual behavior that responds to the format. This rigid structure provides a clear institutional context, ultimately allowing for the work within to reflect the ever-changing aesthetics and views of a diverse student body.

Project Roles
Art Director, Designer
Company
MCAD DesignWorks
Skills
Art Direction, Brand Strategy, Creative Strategy, Design
Media
Brand Guidelines, Brand Identity, Branding, Logos
Minneapolis College of Art and Design Rebrand
Minneapolis College of Art and Design Rebrand
Minneapolis College of Art and Design Rebrand
Minneapolis College of Art and Design Rebrand
Minneapolis College of Art and Design Rebrand
Minneapolis College of Art and Design Rebrand
Collaborators