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McDonald's Fresh Beef Quarter Pounder Launch - "Speechless"

McDonald’s was built on great tasting burgers. But over time, people stopped believing in them due to a lack of quality. We needed a way to reclaim our rightful place as the burger leader. From social to broadcast and post-production, I helped lead this project in its entirety. Note that this was McDonald's largest and most successful campaign of the year.

Project Roles
Copywriter, Creative Director
Company
We Are Unlimited
Skills
Conceptual, Copywriting, Creative Direction, Social
Media
Commercials - Broadcast, Social Media Content, Television
Project Industries
Advertising, Restaurant
Collaborators