McDonald's "Burger Menu Takeover"

Every day, 131 million people use the Internet’s Hamburger Menu. But if it’s called a “Hamburger Menu,” shouldn’t you be able to get an ACTUAL hamburger from it? Yes, you should. We sought out its inventor, Norm Cox, and on December 3rd–his birthday–we celebrated these Internet icons by taking over Reddit’s Hamburger Menu…and kinda made Internet history by effectively turning it into an actual McDonald’s Menu. Under an ECD team, I helped lead this project creatively from its inception to the case study.

Project Roles
Copywriter, Creative Director, Writer
We Are Unlimited
Conceptual, Copywriting, Creative Direction, Digital, Post-Production, Social Media Strategy
Case Study Videos, Social Media Content
Project Industries
Advertising, Restaurant