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Finish Line - "Shoes so Fresh"

How do we hone in on the competitive nature of sneaker fashion while showing that Finish Line offers "fresher" sneakers than the competition with 5x their spend? By convincing our client to stop taking themselves so seriously while still maintaining all of the style they've built their business on. I helped pitch and win this client as Innocean's only piece of new biz and then helped concept and write on it as well.

Project Roles
Copywriter
Company
Innocean Worldwide
Skills
Comedy, Conceptual, Copywriting, Humor, New Business, Post-Production
Media
Commercials - Video
Project Industries
Advertising