Sabra "Feel Good Song"
The thing about Sabra Hummus is everything: the taste, the simplicity, the portability, the social aspect, and how good you feel after you've had it. We leaned into all the positive vibes with this song, that ends with our characters holding the product in what we call the "love lockup". Five spots total, but this anthem is my favorite. Art Directed by Judd Burnette, directed by the very gifted Cam Hooper. Incredible production efficiencies by Alex Scheer-Payne gave us an enormous amount of content for a relatively modest budget.
- Project Roles
- Copywriter, Creative Director, Music Producer
- Copywriting, Creative Direction, Music
- Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Packaged Goods