Okay
You Can Prime That

A campaign for Amazon to highlight all the amazing services included with a Prime membership — free access to tens of thousands of films and shows, millions of ad-free songs, try-before-buy-fashion and countless other benefits. We created the first twelve spots and framework for what is designed to be a long-running, multi-year campaign.

Project Roles
Creative Director
Company
R/GA
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
You Can Prime That