Oculus Quest Launch

In 2019, Oculus released the device that would change the landscape of virtual reality forever – the all in one Quest. Luke Acret and I were fortunate enough to contribute to the campaign, helmed by Luke Martin and Chris Trumbull. We focused on hero photography and OOH, highlighting a piece of content for each execution.

To unify the campaign, we conceptualized a consistent environment across all pieces, a transitional space resting somewhere between the virtual and real worlds. We then adapted the smoke and lighting for each scene to fit the intention of the game title and player action.