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WelleCo: Digital Marketing and Strategy
WelleCo is an Australia-based premium wellness brand owned and operated by Elle Macpherson. As WelleCo's US-based AOR, Hungry was primarily responsible for marketing and partnerships — with everyone from Equinox to micro-influencers — across North America, though our work extended into brand strategy, retail strategy, and everywhere in-between. As the agency's managing director, I was the strategic lead on the work.
- Project Roles
- Creative Technologist, Strategist
- Company
- WelleCo
- Skills
- Brand Strategy, Digital, E-Commerce, Management of Teams 10-20, Marketing Strategy, Social Media Strategy , Tech Strategy
- Media
- Brand Guidelines, E-commerce Platforms, Products - Digital, Products - Physical, Social Media Content, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites
- Project Industries
- Beauty, Health/Pharma, International, Luxury
