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Reebok Integrated Campaign

In this campaign for Reebok, we wanted to hit the misconception that black women “don’t work out” head-on, by talking to the issues that women of color face when it comes to working out, from skin discoloration to washing hair. The idea lives under the platform of United we move.

Project Roles
Art Director, Copywriter
Skills
Art Direction, Copywriting
Media
Advertising
Project Industries
Advertising
Reebok Integrated Campaign
Reebok Integrated Campaign
Reebok Integrated Campaign
Reebok Integrated Campaign