Dignity Health—World of Healing
Dignity Health promoted their hospitals by celebrating healing traditions from around the world using Facebook, Twitter, and Instagram. I conducted interviews and wrote all copy (across multiple channels) for most of the countries featured.
The campaign was recognized in the 21st Annual Webby Awards as an Honoree (top 17% of entries worldwide) in two Social categories: Health & Fitness, and Education & Discovery (Video).
- Project Roles
- Dignity Health
- Copywriting, Creative Research, Ethnographic Research, Scripting, Video Journalism, Videography
- Social Media Content, Social Media Copy
- Project Industries