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Dignity Health—World of Healing

Dignity Health promoted their hospitals by celebrating healing traditions from around the world using Facebook, Twitter, and Instagram. I conducted interviews and wrote all copy (across multiple channels) for most of the countries featured. The campaign was recognized in the 21st Annual Webby Awards as an Honoree (top 17% of entries worldwide) in two Social categories: Health & Fitness, and Education & Discovery (Video).

Project Roles
Copywriter
Company
Dignity Health
Skills
Copywriting, Creative Research, Ethnographic Research, Scripting, Video Journalism, Videography
Media
Social Media Content, Social Media Copy
Project Industries
Health/Pharma
Dignity Health—World of Healing
Dignity Health—World of Healing
Dignity Health—World of Healing
Dignity Health—World of Healing
Dignity Health—World of Healing
Collaborators