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EAS — Relentless

EAS had problem. After largely creating the supplement market in the early 90s, they found themselves overwhelmed by newer, flashier competitors. Part of the solution was to bring in humanity, broaden their appeal and switch from "supplement," which can sound scary, to "nutrition" which everyone needs. This campaign was designed to help EAS reclaim its former glory and to turn protein powder into a spark.

Project Roles
Copywriter, Creative Director
Abbott Laboratories
Copywriting, Print, Social
Brand Films, E-commerce Platforms
Project Industries
Packaged Goods
EAS — Relentless
EAS — Relentless
EAS — Relentless