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EAS — Relentless
EAS had problem. After largely creating the supplement market in the early 90s, they found themselves overwhelmed by newer, flashier competitors. Part of the solution was to bring in humanity, broaden their appeal and switch from "supplement," which can sound scary, to "nutrition" which everyone needs. This campaign was designed to help EAS reclaim its former glory and to turn protein powder into a spark.
- Project Roles
- Copywriter, Creative Director
- Company
- Abbott Laboratories
- Skills
- Copywriting, Print, Social
- Media
- Brand Films, E-commerce Platforms
- Project Industries
- Packaged Goods
