Casper — Choose Both
Casper is known for foam, but to reach people who love springs and are foam-curious, they dreamed up the new foam-spring Hybrid mattress. Our challenge was to introduce a seemingly contradictory product to the line up, stay true to the brand, and do it in the comfiest way possible.
Foam or spring? Choose both and put the decision to rest.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Broadcast, Commercials - Radio, Commercials - Video, HTML 5 Banners, Social Media Content
- Project Industries
- Advertising, Lifestyle