UNiDAYS Holiday '18
UNiDAYS needed to increase conversions to meet their annual business goals.
We envisioned a holiday campaign in three phases that offered our partners incredible ROI and customer engagement while also providing a meaningful response to the stress our members experience during the holidays.
Our campaign, “Take a Holiday From Adulting”, was an ironic play to the real reason the Gen Z audience looks forward to going home. The pampering of course.
The campaign blew past the targeted metrics after Black Friday and the best performing Instagram Story ad outperformed the industry standard online advertising CTRs by 24,000%
- Project Roles
- Creative Director, Motion Designer
- Content, Creative Direction, Social
- Advertising, Retail Designs, Social Media Content
- Project Industries
- Advertising, Fashion