Nike - The Music of Baseball - 00:30:00TV spot
Collaborated with writing partner Jim Elliott to play Take Me Out To The Ballgame with various sounds made on the practice field. The spot was designed for, and in partnership with, Dick's Sporting Goods. Nike liked the spot so they bartered Dick's for the right to run the spot one time during the college world series with just the Nike logo at the end, the version which was later honored by the AICPA and became a permanent resident of MoMA, NY.
Specifically, I had a lot of experience with baseball, so I staged the commercial shot for shot. It was literally shot and cut as it was storyboarded by me.
- Project Roles
- Art Director, Copywriter
- Art Direction, Copywriting, Creative Direction
- Advertising, Commercials - Broadcast
- Project Industries
- Fashion, Health/Pharma