Fitbit Cart & Checkout

Visual and UX direction for the 2017 redesign of fitbit.com's cart & checkout experience focusing on conversion and visual brand alignment. Locale-specific variants with payment and other localization considerations were explored.

Project Roles
Art Director, Content Strategist, Creative Director, Designer, UI Designer
Company
fitbit
Skills
Design, Design Strategy, Interactive, Usability Testing, User Research
Media
Mobile Apps, Websites
Project Industries
Hardware, Technology
Fitbit Cart & Checkout
Fitbit Cart & Checkout
Fitbit Cart & Checkout
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