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Giant Hustle

In 2018 we created a four minute film introducing the first Intuit Giant – a metaphorical brand icon representing the power of TurboTax, QuickBooks and Mint. In 2019 we switched gears to tell a customer’s story that hustlers around the world could identify with. We worked with an up-and-coming musician, Raiche, and street artist, Geraluz, to add layers of authenticity to this :60 spot that debuted during the Grammy’s.

Project Roles
Copywriter
Company
Phenomenon
Skills
Copywriting
Media
Commercials - Video
Project Industries
Advertising, Technology
Collaborators