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Under Armour ColdGear

A campaign done for Under Armour’s ColdGear line of clothing with the team at We Are Royale. I predominantly worked on creating the fluid fx and animated lines alongside the simulations team. Our goal was to abstractly show the clothing containing body heat created while athletes are working out, and redistributing it throughout the body in a controlled manner. / We created a variety of these simulations for athletes performing different physical feats, such as running and jumping. For the live footage, the athletes were manually motion tracked and then the motion tracked models were used to create the fluid simulations. These were then displayed on a monitor behind the athletes while they were performing, so the movements of both synced up. / Title: Under Armour ColdGear Campaign Produced by: We Are Royale Creative Director: Chad Howitt CG Supervisor: Matt Guzzardo Executive Producer: Rhys Demery Head of Production: Eric Zapakin Sr. Producer: Julia Torchine Designers: Daniel Beaton, Eleena Bakrie, Toros Kose, Cristiano Rinaldi Animators: Pat Clarke, Hyungsoon Joo, Jason Beale, Miro Klasinc Compositors: Omid Ensafi, Chris Russo, Sven Dreesbach, Kenneth Brown, David Faulkner Editors: Ryan Frey, Chris Hall FX / Fluid Sims: Sam Cividanis, Aryel Huckaby, John Van Unen, Sekani Solomon Lighters: Kyung Park Modelers: Matt Guzzardo Story Boards: Ed Laroche Directors: Brien Holman, Chad Howitt Line Producer: John Sepulveda Director of Photography: Ryan Carmody Client: Under Armour UA Production: Executive: Trang Dam UA Creatives: Jed Jecelin, Nathan Grundhauser, Jeffrey O'Neal Composer: EchoLab, Gavin Little Advertiser: UA / Dick's Sporting Goods Executive Creative Director, Partner: Brien Holman Executive Director Brand Partnerships, Parter: Jayson Whitmore Managing Director, Partner: Jennifer Lucero

Project Roles
Animator, VFX Artist
Company
Under Armour
Skills
3D, Cinema 4D, Side Fx Houdini
Media
3D Animations
Project Industries
Advertising
Under Armour ColdGear