Great Jones is a property management startup based in New York. The startup simplifies the experience of investing in property and renting a home for a wide range of users (investors, tenants, and field teams). At Great Jones, I was brought on as a freelance senior product designer. My responsibility was to design a responsive editorial blog for Great Jones. Using Great Jones' brand as a starting point, I created wireframes, designed, and prototyped an online home for custom editorial content. I established a new set of empathic design patterns that adhered to the visual brand. The blog was completed through best-in-class SEO-practices, mobile-first UX design, customized icons, and scalable design modules.