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Joan Identity

Comissioned to build the complete identity system for Joan, a new creative agency, founded by Lisa Clunie & Jamie Robinson. The name Joan is historically eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic and aforementioned badass-ness, Joan's have challenged, questioned and changed the status quo. Taking inspiration from this ethos, we built a custom logotype around the sword, wielded by one of the greatest and most famous Joan’s of all time, Joan of Arc.

Project Roles
Designer
Company
Joan
Skills
Adobe Illustrator, Brand Strategy
Media
Brand Identity, Logos
Project Industries
Advertising
Joan Identity
Collaborators