I was called to be the art director of the re-branding / graphic package for the MTV Breaks, in which the idea was to use the existing branding and take it to the next level.
"Breaks" is an initiative by MTV that seeks and supports young creatives of different areas so they can make out of their talent. The show's first award ceremony was held in Bilbao.
I worked on the concept of digital media breaking trough the internet and social media, creating a saturated, chaotic and dynamic universe resembling the digital world, where an OS, 3D Shapes and glitches coexist to create this new and fresh proposal.
- Project Roles
- Art Director, Designer
- MTV Networks
- 3D, Adobe Illustrator, Adobe Photoshop, Art Direction, Cinema 4D
- Brand Identity
- Project Industries
- Entertainment, Media