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Samsung - Sport doesn't care

For the 2014 Sochi Paralympic Games, we went to Canada to shoot “What’s your problem? Sport Doesn’t Care”, a campaign that builds on the idea that all athletes encounter the same problems, whether they are disabled or able bodied. Sport makes no distinction. Sport doesn’t care about abilities or disabilities. All that matters is that you give your best to win.

Project Roles
Writer
Company
Samsung
Skills
Copywriting
Media
Brand Films
Samsung - Sport doesn't care