FLORENCE

Concept branding and product design project for a sophisticated natural and organic skin/bath brand.
The name was developed based on the Spanish word “Flor” (Flower) and the Latin Florens, Florentius, meaning “Blossoming.” The idea was to create refined graphics applying hand-drawn watercolor illustrations of three different distinctive flowers throughout the brand and to design a dynamic and distinctive logo for each of them.
The packaging for this brand is simple in order to reinforce the clean yet high-quality aspect of the products.