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Miss America 2.0

In 2018 Y&R launched Miss America 2.0 – a complete rebrand of the organization and eliminated the swimsuit contest. For the launch, we created a content series called “Miss Conceptions" that debunked stereotypes about the Miss America contestants.

Project Roles
Art Director
Company
VMLY&R
Skills
Art Direction, Conceptual, Content
Media
Social Media Content, Case Study Videos, Commercials - Video
Project Industries
Advertising, Entertainment