Miss America 2.0
In 2018 Y&R launched Miss America 2.0 – a complete rebrand of the organization and eliminated the swimsuit contest. For the launch, we created a content series called “Miss Conceptions" that debunked stereotypes about the Miss America contestants.
- Project Roles
- Art Director
- Art Direction, Conceptual, Content
- Social Media Content, Case Study Videos, Commercials - Video
- Project Industries
- Advertising, Entertainment