A24 // MIDSOMMAR SOLSTICE STUNT

Produced an immersive flash mob marketing stunt for A24's upcoming release of the film MIDSOMMAR. Thirty actors were cast and costumed in the film's original costumes and crashed the real Swedish Midsummer Festival in NYC, held annually on the summer solstice. An embedded team of still and video photographers were placed and captured the experience as curious onlookers were handed a special promotional toy (a "caged bear") from the film.