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Facebook - We came here for the friends

Facebook has changed quite a lot since we all joined it, over a decade ago. It has become less social, and left the door open for fake news, spam, clickbait, trolls and data abuse. Not quite the experience we bought into. This campaign was designed to acknowledge the concerns people have about Facebook, drive awareness of the changes and measures taken but also remind people of what this thing is about, first and foremost - connecting people together. This is the biggest brand campaign Facebook ever made.

Project Roles
Creative Director, Writer
Copywriting, Creative Direction
Brand Films
Facebook - We came here for the friends