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Crusoé Paris

Crusoé Paris is a caps brand for children that I launched in 2017. The idea of Crusoé started from the frustration of not finding any decent caps for my son. Only cheap, poorly shaped, or very childish caps. After more than a year of drawing, breaking caps apart, prototyping and testing, the very first collection, entitled VAL ANDRÉ, saw the light of day in spring 2017. Quality 5-panel caps, well designed, foldable, that grown ups could wear (if they had tinier heads) but specifically made for young humans between 1 and 4 years old. Behind Crusoé also lies the ambition of reintroducing children in the wild. Growing up in cities, they progressively move away from their natural habitat, incidentally losing their animal instinct. By offering them a protection from the sun, we also want to allow them to spend more time outdoor, living an adventurous life while reconnecting with nature, instead of sitting on a couch or in a classroom. Yes, we definitely recommend a healthy dose of "school skipping". That’s why the Crusoé caps are easily foldable, and can fit in the pockets of any raincoats or hiking bags.

Project Roles
Creative Director
Company
Crusoé Paris
Skills
Creative Direction
Media
Personal Project
Crusoé Paris
Crusoé Paris
Crusoé Paris
Crusoé Paris
Crusoé Paris
Crusoé Paris
Crusoé Paris