Millers & Makers
Create a brand expression for a new bakery business in Brooklyn, NY. Millers & Makers is owned by power couple Josh and Jess Pickens, who in 2019 combined forces to open their first joint venture—a bakery that focuses on responsibly and freshly milled flours from the surrounding regions. They also have a booth at Smorgasburg in Brooklyn where they sell various mouthwatering baked goods like sweet potato cinnamon rolls and rye chocolate chip cookies.
Collaborating with the Pickens’, we were able to create a brand that is made up of two equal halves, flexible to almost any container, and speaks to the milling aspect of their brand. Seeing this brand system come to life in Brooklyn and across multiple assets makes us proud of the flexible and scalable, yet simple and modern design system we arrived on.
- Project Roles
- Creative Director, Designer
- Millers & makers
- Copywriting, Creative Direction, Design
- Brand Guidelines, Brand Identity
- Project Industries